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Demonstrators and Product Promoters
Sales and Related · SOC 41-9011
7.9% AI Exposure — Medium
$39,320
Median Annual Salary
Average
O*NET Outlook
15,800
Proj. Annual Openings
64,520
Employment (OEWS 2025)
92/100
AI Resiliency Score
AI exposure from the Anthropic Economic Index (2025); salary from BLS; skills from O*NET. See /sources.
AI Exposure Analysis
AI Exposure7.9%
AI Resiliency92/100
Exposure BandMedium
Sector Avg. Exposure23.6%
Top Skills
1.Active Listening
2.Speaking
3.Persuasion
4.Reading Comprehension
5.Service Orientation
O*NET occupation profile
What this work involves
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Common titles: Brand Ambassador, Demo Specialist (Demonstration Specialist), Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator
Representative Tasks
- •Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- •Sell products being promoted and keep records of sales.
- •Keep areas neat while working and return items to correct locations following demonstrations.
- •Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- •Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
Detailed Work Activities
- •Distribute promotional literature or samples to customers.
- •Maintain records of sales or other business transactions.
- •Sell products or services.
- •Demonstrate products to consumers.
- •Clean work areas.
Tools & Technologies
Microsoft Excel · hotMicrosoft Office software · hotMicrosoft Outlook · hotZoom · hotEkoEmail software
Related Occupations
Door-to-Door Sales Workers, News and Street Vendors, and Related WorkersSales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel · BrightRetail Salespersons · BrightSales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products · BrightCounter and Rental Clerks
Employment Projections & AI Exposure
15
Occupations Shown
25.5%
Avg AI Exposure
7
Bright Outlook
Sector Comparison
| Metric | This Career | Sector Average |
|---|---|---|
| AI Exposure | 7.9% | 23.6% |
| Outlook | Average | 35% Bright |
| Median Salary | $39,320 | N/A |
| AI Resiliency | 92/100 | N/A |