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Demonstrators and Product Promoters

Sales and Related · SOC 41-9011

7.9% AI Exposure — Medium
$39,320
Median Annual Salary
Average
O*NET Outlook
15,800
Proj. Annual Openings
64,520
Employment (OEWS 2025)
92/100
AI Resiliency Score

AI exposure from the Anthropic Economic Index (2025); salary from BLS; skills from O*NET. See /sources.

AI Exposure Analysis

AI Exposure7.9%
AI Resiliency92/100
Exposure BandMedium
Sector Avg. Exposure23.6%

Top Skills

1.Active Listening
2.Speaking
3.Persuasion
4.Reading Comprehension
5.Service Orientation

O*NET occupation profile

What this work involves

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Common titles: Brand Ambassador, Demo Specialist (Demonstration Specialist), Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator

Representative Tasks

  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Sell products being promoted and keep records of sales.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.

Detailed Work Activities

  • Distribute promotional literature or samples to customers.
  • Maintain records of sales or other business transactions.
  • Sell products or services.
  • Demonstrate products to consumers.
  • Clean work areas.

Tools & Technologies

Microsoft Excel · hotMicrosoft Office software · hotMicrosoft Outlook · hotZoom · hotEkoEmail software

Related Occupations

Employment Projections & AI Exposure

15
Occupations Shown
25.5%
Avg AI Exposure
7
Bright Outlook

Sector Comparison

MetricThis CareerSector Average
AI Exposure7.9%23.6%
OutlookAverage35% Bright
Median Salary$39,320N/A
AI Resiliency92/100N/A