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Public Relations Managers
Management · SOC 11-2032
23.2% AI Exposure — High
$146,910
Median Annual Salary
Average
O*NET Outlook
—
Proj. Annual Openings
74,850
Employment (OEWS 2025)
77/100
AI Resiliency Score
AI exposure from the Anthropic Economic Index (2025); salary from BLS; skills from O*NET. See /sources.
AI Exposure Analysis
AI Exposure23.2%
AI Resiliency77/100
Exposure BandHigh
Sector Avg. Exposure9.7%
Top Skills
1.Critical Thinking
2.Reading Comprehension
3.Active Listening
4.Communication
5.Problem Solving
O*NET occupation profile
What this work involves
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Common titles: Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director)
Representative Tasks
- •Assign, supervise, and review the activities of public relations staff.
- •Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- •Design and edit promotional publications, such as brochures.
- •Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- •Develop, implement, or maintain crisis communication plans.
Detailed Work Activities
- •Develop promotional materials.
- •Establish interpersonal business relationships to facilitate work activities.
- •Liaise between departments or other groups to improve function or communication.
- •Present information to the public.
- •Confer with organizational members to accomplish work activities.
Tools & Technologies
Salesforce software · hotAdobe After Effects · hotAdobe Creative Cloud software · hotAdobe Illustrator · hotAdobe InDesign · hotAdobe Photoshop · hotCanva · hotFacebook · hotTikTok · hotWordPress · hot
Employment Projections & AI Exposure
15
Occupations Shown
12.0%
Avg AI Exposure
10
Bright Outlook
Sector Comparison
| Metric | This Career | Sector Average |
|---|---|---|
| AI Exposure | 23.2% | 9.7% |
| Outlook | Average | 40% Bright |
| Median Salary | $146,910 | N/A |
| AI Resiliency | 77/100 | N/A |