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Public Relations Specialists
Arts, Design, Entertainment, Sports, and Media · SOC 27-3031
45.3% AI Exposure — Very High
$74,750
Median Annual Salary
Average
O*NET Outlook
30,700
Proj. Annual Openings
283,380
Employment (OEWS 2025)
55/100
AI Resiliency Score
AI exposure from the Anthropic Economic Index (2025); salary from BLS; skills from O*NET. See /sources.
AI Exposure Analysis
AI Exposure45.3%
AI Resiliency55/100
Exposure BandVery High
Sector Avg. Exposure13.4%
Top Skills
1.Active Listening
2.Speaking
3.Reading Comprehension
4.Writing
5.Social Perceptiveness
O*NET occupation profile
What this work involves
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Common titles: Communications Specialist, Community Relations Coordinator, Corporate Communications Specialist, Information and Communications Specialist, Media Relations Specialist, Public Affairs Specialist
Representative Tasks
- •Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- •Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- •Post and update content on the company's Web site and social media outlets.
- •Write press releases or other media communications to promote clients.
- •Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Detailed Work Activities
- •Provide educational information to the public.
- •Develop promotional strategies or plans.
- •Write advertising or promotional material.
- •Develop business relationships.
- •Develop collaborative relationships between departments or with external organizations.
Tools & Technologies
Adobe Creative Cloud software · hotCanva · hotWordPress · hotAdobe After Effects · hotAdobe Illustrator · hotCascading style sheets CSS · hotFacebook · hotHypertext markup language HTML · hotJavaScript · hotAdobe Dreamweaver
Employment Projections & AI Exposure
15
Occupations Shown
17.7%
Avg AI Exposure
3
Bright Outlook
Sector Comparison
| Metric | This Career | Sector Average |
|---|---|---|
| AI Exposure | 45.3% | 13.4% |
| Outlook | Average | 19% Bright |
| Median Salary | $74,750 | N/A |
| AI Resiliency | 55/100 | N/A |