Market Research Analysts and Marketing Specialists
Business and Financial Operations · SOC 13-1161
AI exposure from the Anthropic Economic Index (2025); salary from BLS; skills from O*NET. See /sources.
Decision card
Career Evidence Passport
SOC 13-1161 evidence across exposure, wages, projections, postings, certified LCAs, skills, and transitions.
- SOC exposure
- 64.8%
- Very High · Anthropic AEI
- Automation friction
- 44/100
- Moderate friction; broad SOC seed ORS job-requirements coverage.
- Wages
- $78,760
- H-1B offered wage $80,000; LCAs are filings.
- Projected openings
- 90,700
- BLS EP 2024–2034; employment change +6.7%.
- Observed/proxy demand
- 5,231
- FY2025 certified LCAs; 213,401 postings in 2025.
Skill evidence
- H-1B values are certified Labor Condition Applications, not visa approvals.
- Job postings are seed-static / seed-derived; treat as provider-ready proxy coverage until observed provider data is wired in.
- Transition matches are directional skill-overlap context, not placement guarantees.
- This release is a FutureGrid broad-SOC seed derived from public BLS ORS requirement concepts and categories, not direct occupation-level ORS survey estimates. It describes job requirements, not worker ability, AI capability, or displacement probability. Automation friction is a FutureGrid derived score and should be read alongside exposure, demand, wage, and projection signals.
Best transitions from here
Explore all pathways→Lower AI-exposure roles that reuse your skills, ranked by a transition score (skills that transfer, safety gain, pay and retraining effort).
AI Exposure Analysis
Across AI measures
Multiple exposure lenses for this occupation.
Top Skills
H-1B Visa Sponsorship Demand
View full H-1B trends →Certified H-1B Labor Condition Applications naming this occupation, FY2016–FY2025. A descriptive high-skill labor-demand signal — employer filings, not visa approvals or individual outcomes. Note: one LCA can cover multiple worker positions.
O*NET occupation profile
What this work involves
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Common titles: Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant
Representative Tasks
- •Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- •Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- •Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- •Measure and assess customer and employee satisfaction.
- •Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Detailed Work Activities
- •Prepare research reports.
- •Analyze consumer trends.
- •Conduct surveys in organizations.
- •Establish business management methods.
- •Measure effectiveness of business strategies or practices.
Tools & Technologies
Employment Projections & AI Exposure
Employment & Wage Trend
BLS OEWS, 2019–2025
Source: U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS). See /sources.
Sector Comparison
| Metric | This Career | Sector Average |
|---|---|---|
| AI Exposure | 64.8% | 29.0% |
| Outlook | Bright ↗ | 48% Bright |
| Median Salary | $78,760 | N/A |
| AI Resiliency | 35/100 | N/A |