Demonstrators and Product Promoters
Sales and Related · SOC 41-9011
AI exposure from the Anthropic Economic Index (2025); salary from BLS; skills from O*NET. See /sources.
Decision card
Career Evidence Passport
SOC 41-9011 evidence across exposure, wages, projections, postings, certified LCAs, skills, and transitions.
- SOC exposure
- 7.9%
- Medium · Anthropic AEI
- Automation friction
- 40/100
- Moderate friction; broad SOC seed ORS job-requirements coverage.
- Wages
- $39,320
- No H-1B offered-wage row for this SOC.
- Projected openings
- 15,800
- BLS EP 2024–2034; employment change -0.1%.
- Observed/proxy demand
- 0
- FY2025 certified LCAs; 17,086 postings in 2025.
Skill evidence
- H-1B values are certified Labor Condition Applications, not visa approvals.
- Job postings are seed-static / seed-derived; treat as provider-ready proxy coverage until observed provider data is wired in.
- Transition matches are directional skill-overlap context, not placement guarantees.
- This release is a FutureGrid broad-SOC seed derived from public BLS ORS requirement concepts and categories, not direct occupation-level ORS survey estimates. It describes job requirements, not worker ability, AI capability, or displacement probability. Automation friction is a FutureGrid derived score and should be read alongside exposure, demand, wage, and projection signals.
Best transitions from here
Explore all pathways→Lower AI-exposure roles that reuse your skills, ranked by a transition score (skills that transfer, safety gain, pay and retraining effort).
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AI Exposure Analysis
Across AI measures
Multiple exposure lenses for this occupation.
Top Skills
H-1B Visa Sponsorship Demand
View full H-1B trends →Certified H-1B Labor Condition Applications naming this occupation, FY2016–FY2025. A descriptive high-skill labor-demand signal — employer filings, not visa approvals or individual outcomes. Note: one LCA can cover multiple worker positions.
O*NET occupation profile
What this work involves
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Common titles: Brand Ambassador, Demo Specialist (Demonstration Specialist), Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator
Representative Tasks
- •Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- •Sell products being promoted and keep records of sales.
- •Keep areas neat while working and return items to correct locations following demonstrations.
- •Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- •Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
Detailed Work Activities
- •Distribute promotional literature or samples to customers.
- •Maintain records of sales or other business transactions.
- •Sell products or services.
- •Demonstrate products to consumers.
- •Clean work areas.
Tools & Technologies
Related Occupations
Employment Projections & AI Exposure
Employment & Wage Trend
BLS OEWS, 2019–2025
Source: U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS). See /sources.
Sector Comparison
| Metric | This Career | Sector Average |
|---|---|---|
| AI Exposure | 7.9% | 27.4% |
| Outlook | Average | 35% Bright |
| Median Salary | $39,320 | N/A |
| AI Resiliency | 92/100 | N/A |