Advertising and Promotions Managers
Management · SOC 11-2011
AI exposure from the Anthropic Economic Index (2025); salary from BLS; skills from O*NET. See /sources.
Decision card
Career Evidence Passport
SOC 11-2011 evidence across exposure, wages, projections, postings, certified LCAs, skills, and transitions.
- SOC exposure
- 17.3%
- High · Anthropic AEI
- Automation friction
- 51/100
- Moderate friction; broad SOC seed ORS job-requirements coverage.
- Wages
- $133,660
- H-1B offered wage $114,400; LCAs are filings.
- Projected openings
- 2,700
- BLS EP 2024–2034; employment change -2.2%.
- Observed/proxy demand
- 91
- FY2025 certified LCAs; 3,863 postings in 2025.
Skill evidence
Transition context
- H-1B values are certified Labor Condition Applications, not visa approvals.
- Job postings are seed-static / seed-derived; treat as provider-ready proxy coverage until observed provider data is wired in.
- Transition matches are directional skill-overlap context, not placement guarantees.
- This release is a FutureGrid broad-SOC seed derived from public BLS ORS requirement concepts and categories, not direct occupation-level ORS survey estimates. It describes job requirements, not worker ability, AI capability, or displacement probability. Automation friction is a FutureGrid derived score and should be read alongside exposure, demand, wage, and projection signals.
Best transitions from here
Explore all pathways→Lower AI-exposure roles that reuse your skills, ranked by a transition score (skills that transfer, safety gain, pay and retraining effort).
AI Exposure Analysis
Across AI measures
Multiple exposure lenses for this occupation.
AI could do ~47.7% of this role but only ~17.3% is currently done with AI — a large capability-vs-adoption gap.
Top Skills
H-1B Visa Sponsorship Demand
View full H-1B trends →Certified H-1B Labor Condition Applications naming this occupation, FY2016–FY2025. A descriptive high-skill labor-demand signal — employer filings, not visa approvals or individual outcomes. Note: one LCA can cover multiple worker positions.
O*NET occupation profile
What this work involves
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Common titles: Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director, Communications Manager
Representative Tasks
- •Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- •Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- •Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- •Coordinate with the media to disseminate advertising.
- •Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Detailed Work Activities
- •Develop promotional materials.
- •Examine marketing materials to ensure compliance with policies or regulations.
- •Confer with organizational members to accomplish work activities.
- •Coordinate operational activities with external stakeholders.
- •Evaluate employee performance.
Tools & Technologies
Employment Projections & AI Exposure
Employment & Wage Trend
BLS OEWS, 2019–2025
Source: U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS). See /sources.
Sector Comparison
| Metric | This Career | Sector Average |
|---|---|---|
| AI Exposure | 17.3% | 13.2% |
| Outlook | Average | 40% Bright |
| Median Salary | $133,660 | N/A |
| AI Resiliency | 83/100 | N/A |