Marketing Managers
Management · SOC 11-2021
AI exposure from the Anthropic Economic Index (2025); salary from BLS; skills from O*NET. See /sources.
Decision card
Career Evidence Passport
SOC 11-2021 evidence across exposure, wages, projections, postings, certified LCAs, skills, and transitions.
- SOC exposure
- 32.0%
- Very High · Anthropic AEI
- Automation friction
- 51/100
- Moderate friction; broad SOC seed ORS job-requirements coverage.
- Wages
- $166,790
- H-1B offered wage $171,600; LCAs are filings.
- Projected openings
- 26,000
- BLS EP 2024–2034; employment change +6.6%.
- Observed/proxy demand
- 1,976
- FY2025 certified LCAs; 67,502 postings in 2025.
Skill evidence
Transition context
- H-1B values are certified Labor Condition Applications, not visa approvals.
- Job postings are seed-static / seed-derived; treat as provider-ready proxy coverage until observed provider data is wired in.
- Transition matches are directional skill-overlap context, not placement guarantees.
- This release is a FutureGrid broad-SOC seed derived from public BLS ORS requirement concepts and categories, not direct occupation-level ORS survey estimates. It describes job requirements, not worker ability, AI capability, or displacement probability. Automation friction is a FutureGrid derived score and should be read alongside exposure, demand, wage, and projection signals.
Best transitions from here
Explore all pathways→Lower AI-exposure roles that reuse your skills, ranked by a transition score (skills that transfer, safety gain, pay and retraining effort).
AI Exposure Analysis
Across AI measures
Multiple exposure lenses for this occupation.
AI could do ~50% of this role but only ~32% is currently done with AI — a large capability-vs-adoption gap.
Top Skills
H-1B Visa Sponsorship Demand
View full H-1B trends →Certified H-1B Labor Condition Applications naming this occupation, FY2016–FY2025. A descriptive high-skill labor-demand signal — employer filings, not visa approvals or individual outcomes. Note: one LCA can cover multiple worker positions.
O*NET occupation profile
What this work involves
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Common titles: Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive
Representative Tasks
- •Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- •Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- •Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- •Develop pricing strategies, balancing firm objectives and customer satisfaction.
- •Compile lists describing product or service offerings.
Detailed Work Activities
- •Develop marketing plans or strategies.
- •Evaluate program effectiveness.
- •Direct sales, marketing, or customer service activities.
- •Analyze data to inform operational decisions or activities.
- •Estimate cost or material requirements.
Tools & Technologies
Employment Projections & AI Exposure
Employment & Wage Trend
BLS OEWS, 2019–2025
Source: U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS). See /sources.
Sector Comparison
| Metric | This Career | Sector Average |
|---|---|---|
| AI Exposure | 31.9% | 13.2% |
| Outlook | Bright ↗ | 40% Bright |
| Median Salary | $166,790 | N/A |
| AI Resiliency | 68/100 | N/A |