Public Relations Managers
Management · SOC 11-2032
AI exposure from the Anthropic Economic Index (2025); salary from BLS; skills from O*NET. See /sources.
Decision card
Career Evidence Passport
SOC 11-2032 evidence across exposure, wages, projections, postings, certified LCAs, skills, and transitions.
- SOC exposure
- 23.2%
- High · Anthropic AEI
- Automation friction
- 34/100
- Low friction; broad SOC seed ORS job-requirements coverage.
- Wages
- $146,910
- H-1B offered wage $153,918; LCAs are filings.
- Projected openings
- —
- BLS EP 2024–2034; employment change +5.0%.
- Observed/proxy demand
- 80
- FY2025 certified LCAs; 1,564 postings in 2025.
Skill evidence
- H-1B values are certified Labor Condition Applications, not visa approvals.
- Job postings are seed-static / seed-derived; treat as provider-ready proxy coverage until observed provider data is wired in.
- Transition matches are directional skill-overlap context, not placement guarantees.
- This release is a FutureGrid broad-SOC seed derived from public BLS ORS requirement concepts and categories, not direct occupation-level ORS survey estimates. It describes job requirements, not worker ability, AI capability, or displacement probability. Automation friction is a FutureGrid derived score and should be read alongside exposure, demand, wage, and projection signals.
Best transitions from here
Explore all pathways→Lower AI-exposure roles that reuse your skills, ranked by a transition score (skills that transfer, safety gain, pay and retraining effort).
AI Exposure Analysis
Across AI measures
Multiple exposure lenses for this occupation.
AI could do ~55% of this role but only ~23.2% is currently done with AI — a large capability-vs-adoption gap.
Top Skills
H-1B Visa Sponsorship Demand
View full H-1B trends →Certified H-1B Labor Condition Applications naming this occupation, FY2016–FY2025. A descriptive high-skill labor-demand signal — employer filings, not visa approvals or individual outcomes. Note: one LCA can cover multiple worker positions.
O*NET occupation profile
What this work involves
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Common titles: Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director)
Representative Tasks
- •Assign, supervise, and review the activities of public relations staff.
- •Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- •Design and edit promotional publications, such as brochures.
- •Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- •Develop, implement, or maintain crisis communication plans.
Detailed Work Activities
- •Develop promotional materials.
- •Establish interpersonal business relationships to facilitate work activities.
- •Liaise between departments or other groups to improve function or communication.
- •Present information to the public.
- •Confer with organizational members to accomplish work activities.
Tools & Technologies
Employment Projections & AI Exposure
Employment & Wage Trend
BLS OEWS, 2019–2025
Source: U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS). See /sources.
Sector Comparison
| Metric | This Career | Sector Average |
|---|---|---|
| AI Exposure | 23.2% | 13.2% |
| Outlook | Average | 40% Bright |
| Median Salary | $146,910 | N/A |
| AI Resiliency | 77/100 | N/A |