Public Relations Specialists
Arts, Design, Entertainment, Sports, and Media · SOC 27-3031
AI exposure from the Anthropic Economic Index (2025); salary from BLS; skills from O*NET. See /sources.
Decision card
Career Evidence Passport
SOC 27-3031 evidence across exposure, wages, projections, postings, certified LCAs, skills, and transitions.
- SOC exposure
- 45.3%
- Very High · Anthropic AEI
- Automation friction
- 46/100
- Moderate friction; broad SOC seed ORS job-requirements coverage.
- Wages
- $74,750
- H-1B offered wage $64,854; LCAs are filings.
- Projected openings
- 30,700
- BLS EP 2024–2034; employment change +4.8%.
- Observed/proxy demand
- 533
- FY2025 certified LCAs; 53,267 postings in 2025.
Skill evidence
- H-1B values are certified Labor Condition Applications, not visa approvals.
- Job postings are seed-static / seed-derived; treat as provider-ready proxy coverage until observed provider data is wired in.
- Transition matches are directional skill-overlap context, not placement guarantees.
- This release is a FutureGrid broad-SOC seed derived from public BLS ORS requirement concepts and categories, not direct occupation-level ORS survey estimates. It describes job requirements, not worker ability, AI capability, or displacement probability. Automation friction is a FutureGrid derived score and should be read alongside exposure, demand, wage, and projection signals.
Best transitions from here
Explore all pathways→Lower AI-exposure roles that reuse your skills, ranked by a transition score (skills that transfer, safety gain, pay and retraining effort).
AI Exposure Analysis
Across AI measures
Multiple exposure lenses for this occupation.
Top Skills
H-1B Visa Sponsorship Demand
View full H-1B trends →Certified H-1B Labor Condition Applications naming this occupation, FY2016–FY2025. A descriptive high-skill labor-demand signal — employer filings, not visa approvals or individual outcomes. Note: one LCA can cover multiple worker positions.
O*NET occupation profile
What this work involves
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Common titles: Communications Specialist, Community Relations Coordinator, Corporate Communications Specialist, Information and Communications Specialist, Media Relations Specialist, Public Affairs Specialist
Representative Tasks
- •Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- •Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- •Post and update content on the company's Web site and social media outlets.
- •Write press releases or other media communications to promote clients.
- •Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Detailed Work Activities
- •Provide educational information to the public.
- •Develop promotional strategies or plans.
- •Write advertising or promotional material.
- •Develop business relationships.
- •Develop collaborative relationships between departments or with external organizations.
Tools & Technologies
Employment Projections & AI Exposure
Employment & Wage Trend
BLS OEWS, 2019–2025
Source: U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS). See /sources.
Sector Comparison
| Metric | This Career | Sector Average |
|---|---|---|
| AI Exposure | 45.3% | 18.3% |
| Outlook | Average | 18% Bright |
| Median Salary | $74,750 | N/A |
| AI Resiliency | 55/100 | N/A |