← Back to Careers
Writers and Authors
Arts, Design, Entertainment, Sports, and Media · SOC 27-3043
24.6% AI Exposure — High
$76,910
Median Annual Salary
Average
O*NET Outlook
12,800
Proj. Annual Openings
47,940
Employment (OEWS 2025)
75/100
AI Resiliency Score
AI exposure from the Anthropic Economic Index (2025); salary from BLS; skills from O*NET. See /sources.
AI Exposure Analysis
AI Exposure24.6%
AI Resiliency75/100
Exposure BandHigh
Sector Avg. Exposure13.4%
Top Skills
1.Writing
2.Writing
3.Reading Comprehension
4.Reading Comprehension
5.Active Listening
O*NET occupation profile
What this work involves
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
Common titles: Advertisement Agency Copywriter (Ad Agency Copywriter), Advertising Associate, Advertising Copywriter, Advertising Writer, Communications Specialist, Copywriter
Representative Tasks
- •Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- •Vary language and tone of messages based on product and medium.
- •Present drafts and ideas to clients.
- •Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- •Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Detailed Work Activities
- •Develop promotional strategies or plans.
- •Write advertising or promotional material.
- •Confer with clients to determine needs.
- •Present work to clients for approval.
- •Monitor current trends.
Tools & Technologies
Adobe Creative Cloud software · hotAdobe Photoshop · hotCanva · hotMicrosoft PowerPoint · hotTikTok · hotAdobe After Effects · hotAdobe Illustrator · hotAdobe InDesign · hotFacebook · hotWordPress · hot
Employment Projections & AI Exposure
15
Occupations Shown
17.7%
Avg AI Exposure
3
Bright Outlook
Sector Comparison
| Metric | This Career | Sector Average |
|---|---|---|
| AI Exposure | 24.6% | 13.4% |
| Outlook | Average | 19% Bright |
| Median Salary | $76,910 | N/A |
| AI Resiliency | 75/100 | N/A |